As our political landscape continuously changes, and voting becomes both increasingly important and, for many, difficult, the NC State Board of Elections found itself with an interesting challenge: How do we advertise a rule that can potentially silence the voices and voting power of the state?

The solution became what you see below. Not an outlining of why the rule is important or how it’s the best idea, but instead a call to action: “Want change? Bring your voice to the ballot and let it be heard. Here’s how we can help make sure you can.”

Responsibilities:

Copywriting | Creative Direction | Scripting | Content Strategy | Client Pitching/Presentation | Storyboarding | Concepting