Resume
Walk West
Senior Copywriter (‘22 - Present)
Serves as primary copywriter and content strategist for all agency clients across multiple industries, including technology, finance, spirits, tourism, government and recreation in both B2B and B2C verticals.
Creates content strategies, brand voices and style guides for the agency's client list, cementing tone of voice, personality and grammar styles.
Manages and mentors a copywriter, helping to develop their writing style and creative approach to projects while serving as final approval for all written copy.
Concepts and pitches creative and campaign ideas alongside the design team and participates in Business Development pitches for organic growth and new client work.
Freelance
Writer & Content Strategist (‘04 - Present)
Food and technology freelancer that has appeared in: GamesBeat, Kotaku, LafayetteTravel, The Current, BitMob, The Times of Acadiana and more.
Content strategist who has developed and presented content marketing and communication strategies for six clients in construction, consumer-packaged goods (CPG), food service, technology and not-for-profit.
Ochsner Lafayette General
Senior Communications Specialist (‘19 - ‘22)
Wrote, designed, and delivered internal and executive email communications in a cross-functional and fast-paced environment while maintaining a >50% open rate to more than 7,000 employee inboxes. Reported regular updates to senior stakeholders based on open rates, data and effectiveness while providing recommendations for shifts in strategy to ensure maximum reach.
Served as strategist and writer of traditional and digital advertising/campaign copy for the health system’s seven primary facilities and its primary divisions (Ortho, neuro, cardio, labor & delivery, sports medicine, trauma).
Coordinated with regional marketing teams at Ochsner Health on region-focused internal content to ensure alignment of content strategies and policies.
Developed a cascade of communications working in tandem with internal stakeholders for both external and internal audiences for the health system’s COVID-19 response, including email, social, advertising, web and blog content.
Wrote copy for both traditional and digital mediums during the system’s integration into Ochsner Health and served as a major decision maker for the health system’s three-phased rebranding campaign.
Edited and updated the health system’s primary website (Ochsnerlg.org) as well as any campaign-focused landing pages utilizing multiple Drupal-based CMS templates.
CGI Federal, Inc.
Proposal Writer (6/19 - 12/19)
Developed content, interviewed subject matter experts, and created technical proposals for the company’s Housing and Urban Development business unit.
Designed and submitted eight proposals, six of which were won for more than $5,000,000 of new work for the sector.
Rally Marketing
Content Marketing Manager (1/19 - 5/19)
Created content strategies, brand guidelines, and marketing copy for seven brands in a diverse collection of industries, including logistics (Dupre Logistics), consumer-packaged goods (CPG) (Dave’s Gourmet, The Best Stop), Food and Beverage (Burgersmith) and B2B (Airspray Systems).
Managed a team of two writers as well as a network of freelancers while ensuring all brand standards and client goals were met and upheld across all marketing channels.
University of Louisiana at Lafayette
Applications & Communications Coordinator (‘17 - ’19)
Developed content for the more than 2,400 current and potential graduate school students, both domestic and international, utilizing social media, email marketing and blog content as well as in-person and online events.
Designed 20+ email campaigns utilizing three CRMs (Salesforce, MailChimp, HubSpot) with the intent of guiding and welcoming students at multiple stages of the decision-making process.
Worked with subject-matter experts and current graduate students at the University’s 28 graduate programs to develop blog, long-form and social content designed to help provide a look at the research each of the university’s departments were currently conducting.
BBR Creative
Junior Copywriter (‘16 - ‘17)
Successfully submitted three RFP responses, all of which were projects won for the agency.
Wrote and edited copy for CPG and B2B clients, including the McIlhenny Company (TABASCO), Cox Communications and the Louisiana Economic Development Authority.
Assisted in the creation of brand guidelines and content strategies for two consumer-packaged goods (CPG) clients (Mello Joy Coffee and Cane River Pecan Company).
Reve Coffee Roasters
Brand Manager/Cafe Manager (‘14 - ’16)
Researched and created a brand voice and personality for the company’s traditional and digital marketing efforts
Managed the business’s Facebook and Instagram accounts and managed to grow its audience by five times over two years.
Developed food and beverage menus, training programs, and day-to-day service efforts of the cafe.
Managed and trained seven employees on beverage preparation, customer service, and overall brand representation.
Organized six events, including the writing and publication of media alerts and public relations efforts.
Was integral in the creation of the roaster’s philanthropy arm (Reve the Movement), which donates a percentage of coffee sales to local charities and organizations.
Right Angle
Copywriter (‘13 - ’14)
Wrote content for digital and traditional marketing channels that spanned print, outdoor, environmental, social media and web.
Working with a creative director and graphic designer, developed marketing strategies and campaigns for clients in healthcare, government, technology, automotive, education, not-for-profit and finance.
Education
University of Louisiana at Lafayette
Bachelor of Science in Business Administration
Marketing
Concentrations in International Business and SEO
University of Louisiana at Lafayette
Bachelor of Arts
English
Concentration in Creative Writing with a minor in History