State Employees’ Credit Union

Working with SECU, this campaign concept began from the client mentioning the thing they do best is that they “open doors.” From there, the art director I was working with and myself went through several storyboards all around, well, doors. Of them opening. Of them closing. But what began to surface for me wasn’t the door, but the moments behind them. The small, quiet moments made possible by having a financial partner that makes the difficult process before those moments easy.

Responsibilities:

Copywriting | Creative Direction | Scripting | Client Pitching/Presentation | Storyboarding | Concepting

Note: I firmly believe that, while a portfolio of work should be your best work, it’s okay if it’s not perfect work. This campaign never made it past video production. Because of production costs, some internal struggles within the client’s organization that happened at the same time as our concepting and execution, and just the way things work, this campaign never fully got off the ground. And this video will, probably, never see the light of day. But, the video itself is beautiful, and everything about it is something that I’m still proud of.